Bringing ROCA
into life design

About roca
Roca Sanitario is Spanish company and a global leader in bathroom products, with a presence in over 170 countries. We are committed to providing our customers with the highest quality products and services, and we are constantly innovating to meet the changing needs of the market.
Roca began its activity in 1917, manufacturing cast iron radiators for domestic heating in its factory in Gavà (Barcelona). In addition to the first cast iron radiators, it complemented its catalogue with the production of boilers and in 1929 entered the bathroom sector with the manufacturing of baths. Always aware of the changes in society related to the water culture, the main natural resource the company works with, in 1936 Roca faced the challenge of producing vitreous china and in 1954 started the manufacturing of faucets. Today Roca’s commercial network reaches more than 170 countries, supplied by its 76 production plants and its more than 21,000 employees all around the world.

Message from the chairman Hareth Bahareth

Welcome to MSB/ROCA, your go-to place for the best in the world sanitary ware. Here you will find our long-standing history and the values we hold dear: honesty, consistency, teamwork, and our never-ending dedication to our customers.
Since 1964, we have been the exclusive agents for Roca Sanitario in Saudi Arabia. Through our bond with Roca, a brand known for quality, creativity, and availability of spare parts, we strive to provide you with top-notch sanitary ware that carries elegance, practicality as well as great value for money.
At MSB/ROCA, our mission has not changed, we aim to offer products and services in the sanitary ware market that meet our customers’ needs perfectly. We are much more than just a seller of sanitary ware, we stand with our customers, offering a range of spare parts and top-class service when you need it most.
As the Chairman of MSB/ROCA, I’m proud to lead a team that is passionate, dedicated to serve your needs in addition to working hard towards our vision: To be the top name in the sanitary ware industry, offering solutions that blend quality, design, and innovation.
Explore our website, and you will see that you are partnering with a company that values its past but is excited about the future.
Thank you for choosing MSB/ROCA.