Bringing ROCA
into life design
Bringing Roca to life with tailored designs that perfectly complement our individual style and preferences.
Roca Sanitario is Spanish company and a global leader in bathroom products, with a presence in over 170 countries. We are committed to providing our customers with the highest quality products and services, and we are constantly innovating to meet the changing needs of the market.
Roca began its activity in 1917, manufacturing cast iron radiators for domestic heating in its factory in Gavà (Barcelona). In addition to the first cast iron radiators, it complemented its catalogue with the production of boilers and in 1929 entered the bathroom sector with the manufacturing of baths. Always aware of the changes in society related to the water culture, the main natural resource the company works with, in 1936 Roca faced the challenge of producing vitreous china and in 1954 started the manufacturing of faucets. Today Roca’s commercial network reaches more than 170 countries, supplied by its 76 production plants and its more than 21,000 employees all around the world.
Welcome to MSB/ROCA, your go-to place for the best in the world sanitary ware. Here you will find our long-standing history and the values we hold dear: honesty, consistency, teamwork, and our never-ending dedication to our customers.
Since 1964, we have been the exclusive agents for Roca Sanitario in Saudi Arabia. Through our bond with Roca, a brand known for quality, creativity, and availability of spare parts, we strive to provide you with top-notch sanitary ware that carries elegance, practicality as well as great value for money.
At MSB/ROCA, our mission has not changed, we aim to offer products and services in the sanitary ware market that meet our customers’ needs perfectly. We are much more than just a seller of sanitary ware, we stand with our customers, offering a range of spare parts and top-class service when you need it most.
As the Chairman of MSB/ROCA, I’m proud to lead a team that is passionate, dedicated to serve your needs in addition to working hard towards our vision: To be the top name in the sanitary ware industry, offering solutions that blend quality, design, and innovation.
Explore our website, and you will see that you are partnering with a company that values its past but is excited about the future.
Thank you for choosing MSB/ROCA.
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to